SOLUTION
As the lead designer, I spruced up the overall base theme and UI of the site while keeping the existing site architecture, content and functionality in tack. I was in charge of developing a visual brand for the digital space that utilized the illustrations and elements from existing Listening Room print materials. I also collaborated with the Creative Director to leverage Advanced Bionics branding to outline a basic design system, consisting of color palette, button styling and fonts to ensure cohesion across marketing materials.

Unlike most site designs, my primary focus was creating an experience for desktop users based on traffic results. Overall designs to consider during the process were visually representing patient information, training tools, how progress reports displayed, and the user interfaces and flow for listening tool exercises.

I delivered a simple, yet playful website redesign that visually created an interactive experience for patients to maximize their communication experience through their hearing journey.