Moving Health Forward
Branding
Video Animation
OBJECTIVE
Develop the concept, visual identity and associated multi-channel collateral for Blue Cross Blue Shield of Arizona’s (BCBSAZ) statewide initiative aimed at improving health outcomes through advanced clinical programs and community outreach.
SOLUTION
As a strategic partner, our team developed a bold concept and visual identity that embodied the initiative’s purpose while aligning with brand guidelines. As lead designer, I played a pivotal role in concepting and developed a creative approach that conveyed energy change, progress and movement. The developed approach served as the foundation for all future collateral.
Moving Health Forward Video
As part of the ongoing project, I lead the design of a dynamic, motion graphics video intended to communicate the impact of Moving Health Forward on the B2B community. I worked closely with the Creative Director and Animator to develop a video that captured the mission of the initiative in a visual experience. We determined how each scene would flow and transition by incorporating a line element that progressed from scene-to-scene; emphasizing the message of moving forward. I also developed an aesthetic that was playful and engaging for the viewer, folding in varying elements that would emphasize important elements of the message spoken by the voiceover. The Moving Health Forward video design pushed the creative boundaries of BCBSAZ and received recognition from executive leadership for elevating the team’s B2B efforts.
Role: Designer
Agency: Ideas Collide
Year: 2016-2017
Programs: Illustrator
The following work samples were created while working with Ideas Collide for Blue Cross Blue Shield of Arizona. All rights of the designs are property of both parties and can be removed from display in my portfolio at any time.